Rach & Nic

Need a pick-me-up?

jesskasteler — Sat, 19 Nov 2022 06:33:00 +0000

Building a business is HARD WORK. If you are in a place that resonated with this (everyone) please know you are not alone. I watch this maybe once a month and it really gives me perspective. I hope it does for you too. It’s perfect to keep in your back pocket to watch when you’re feeling down.

Play Video

Video Created by David Shilang Liu, Words by Ira Glass

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The Ultimate Shop Small Gift Guide is here!

jesskasteler — Sat, 19 Nov 2022 06:06:40 +0000

1. Kierra Boyd / 2. Tiger & Gold /
3. Midwest Nest Handmade / 4. Tiger & Gold / 5. Fox and Beagle / 6. Claire Debonaire

1. Jane Stained Glass / 2. Fox and Beagle / 3. Known Jewelry / 4. Floral & Twig / 5. Juno & Tani / 6. Intertwined Fiber Arts

1. Natural Buzz Apparel / 2. Made / 3. Midwest Nest Handmade / 4. Libre Kids Co / 5. Mother’s Botanicals / 6. Crafted By Meg

1. Juno & Tani / 2. Gold Dust / 3. Studio Ohaya / 4. Made By Maeberry / 5. Crafted by Meg

1. Everyday Wildflower / 2. Poppy Jewelry / 3. Hey Harlow Studio / 4. Hello Cheeseburger / 5. Weathered Earth / 6. Poppy Jewelry

1. Khushis Creations / 2. Love Nana Co / 3. Made By Maeberry / 4. Khushis Creations / 5. Big Fat Earring Co. / 6. Hey Harlow Studio

1 . Jentle Landmark / 2. Other Shapes / 3. Choose Made / 4. Floral & Twig / 5. Mustard Beetle / 6. A Note For You

1. Pacha / 2. TAVA / 3. Mindful & Modern / 4. KJ West Designs / 5. Jentle Land Mark / 6. Choose Made

1. Someday Creations / 2. Everyday Wild Flower / 3. Poppy Jewelry Designs / 4. Urbann Nest / 5. Pacha / 6. Sweet Fern Studios

1. KJ West Designs / 2. Petal & Posy / 3. Oliver Bean / 4. Earthly Aesthetics / 5. Souffle Studio / 6. Mnt Poppy Co

1. Earthly Aesthetics / 2. Natural Buzz Apparel / 3. Fox & Fitzgerald / 4. I’ve Got Sunshine / 5. Mustard Beetle

The post The Ultimate Shop Small Gift Guide is here! appeared first on Rach & Nic.

3 Ways to Grow Your Biz (outside of Instagram)

jesskasteler — Sat, 19 Nov 2022 05:09:35 +0000

3 Ways to Grow Your Biz (outside of Instagram)

Instagram can feel like a tease sometimes. She likes me, then she doesn’t. So we did some research and tried out other ways to grow our businesses outside of the gram and here it is!

Swipe through to read how you can get your products in front of your customers in other easy, inexpensive (or free) ways.

01.

Start Sending Emails

In 2020 email marketing accounted for 19.8% of purchases- that's huge! Make it easy for your customers to give you their email. Entice them with early access to your launch, free shipping, or 15% off their first purchase.

Add an opt-in for emails at checkout, and a pop up on your site. The better the offer, the more emails you get.

02.

Text Me, Baby!

Text marketing can have an open rate of anywhere from 45% to 98% on av (according to a survey by gartner.com)

Important: Use this sparingly to announce a launch with a link to the shop, or a special sale going on. No one likes to be bombarded with texts!

There are loads of good texting platforms like Textmagic and Simple Texting that can be easily integrated with your website as well.

Promote opting into texts through your IG stories, email, and as apop up on your website.

Add an opt-in for emails at checkout, and a pop up on your site. The better the offer, the more emails you get.

03.

Pin It! (Trust us)

80% of weekly pinners have discovered a new brand or product on Pinterest and shoppers on Pinterest spend 2x more per month than people on other platforms. (pinterest.com)

Start by pinning around 5 inspiring, on brand images a day to your board. being an active member of the Pinterest community increases your visibility.

Keep it simple, post your IG images/reels to your Pinterest and be sure to hashtag your post.

Pin your products from your shop (even if you are out of stock- it drives people to your website and they could land on something else they love!)

You've got this.

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